
A brief history...
I come by life on purpose honestly having reinvented myself many times over. After a decade of working in account management for major advertising agencies I established my own businesses, based simply on what I needed or wanted. Apparently others did too.
When having children, I needed to stay in shape and wanted to learn everything I could about having babies. I started a pre & post natal exercise business in the SF Bay Area, which became the model for emerging fitness ventures. I also became a childbirth teacher and labor coach.
With the opportunity to move to London, I sold the exercise business and became a full time mom. Best choice for the time but my type A ways soon had me retooling my executive skills and worked placing top-level executives in ad agencies throughout Europe and the U.S.
And, no matter where the family lived, I wanted to make our house, our home. Restored, renovated, recreated. With that, another passion was revealed, and a new business venture emerged. I started a design and project management business helping others find and create their dream homes. As a generalist/team leader, I brought in skilled specialists, such as brokers, architects, interior designers, and landscape teams. Many projects have been featured in Architectural Digest and NYTimes.
Creating beautiful homes was rewarding enough, but like me, I found that clients were looking to achieve an often-elusive aim of personal or professional fulfillment, something beyond material success...A question I was asking myself and others, ‘What does it mean to lead a truly rich life?’
To better serve my clients and deepen my own quest for that something more, I became a professional Life Coach. Thus the birth of an expanded enterprise, On Purpose – Integrated Life Strategies. This one-of-its-kind organization with a concierge approach to define the client’s goals and design a customized road-map for a whole life makeover. As an advocate, partner, sounding board, mentor, and, sometimes even tormentor, I support them in achieving their personal best.
Clients includes successful individuals from Wall St. to Hollywood: corporate leaders, venture capitalists, politicians, recording artists, actors, producers and executives in the entertainment industry.
Cut to - Design.Development.Direction. A lifestyle and project management business. The culmination of all my ventures, passions, diverse experience and life’s work. Each endeavor was in some way a service to achieve the best possible something; whether it be childbirth experience, health & fitness, life partner, dream home, or personal and professional best.







